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It's About the Food

Logo & Brand Materials

Contemporary cuisine is always moving and changing. UNT Dining Services is a department that strives to continue to grow and change with cuisine, from sustainable food management and practices to user-focused service. The Dining Services brand, ‘It’s About the Food’, features the frying pan and vegetables to portray these A+ Dining principles while celebrating a plant-based focus looking toward the future. 

The rainbow of colors are inspired by UNT-brand green, and by the chard and lettuce grown sustainably on-campus in a hydroponic freight farm. These greens are grown only 10 feet away from the Dining Hall where they are served fresh or cooked into incredible vegan dishes.  

A Fresh Start

Dining Services is currently in the process of expanding their brand further with an all new website made from scratch – just like their cuisine. As project lead, I’ve had the privilege to craft both the logo and website design in order to create a seamless brand experience and streamline the design process. Here’s a preview of what we’re cooking up: 

Creating contemporary design while working with a previously-established brand comes with it’s challenges. While our goal to increase sales is attainable by showcasing the amazing work we do, our true challenge is keeping our work consistent with a University that has been around for 125 years. 

Video Direction

In an effort to premier the new logo and feature the forward-focused updates throughout the department, Dining Services made a duet of videos highlighting the principles by which they operate. Serving on both projects as Art Director, project lead, and motion designer, while editing the longer “It’s About the Food" video, these projects came with their share of victories and challenges. With all of the amazing work Dining Services does, they made it simple to capture all of the user-focused and sustainable practices that make the department scratch-made and one-of-a-kind. 

Our Story
It's About the Food
In-house Brands and Pieces

‘It’s About the Food’ encompasses a large department, including 20+ international retail brands as well as five dining halls and many self-operated retail concepts, an upscale restaurant and catering. There are many pieces for print, packaging, art direction and other applications that our team produces together. Our main focus is to consistently achieve a ‘Whole-Foods’ level of clarity in brand values, and personability in appearance and packaging. 

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