Art Direction Samples
Lily of the Desert Social Media Campaigns
Bringing Products to Life
Lily of the Desert is a company that not only grows, harvests, processes and manufactures aloe products, but also manufactures other health-conscious products under their companies umbrella. A large part of their marketing for several of these brands include social media campaigns aimed at showing their current and potential demographics the usefulness and benefits of their products.
Lily of the Desert
The core account of the Lily brand is time-tested and well established, and has utilized social media marketing for a year. I became Art Director and photo editor of the account in summer of 2018 and have enjoyed helping the brand expand with cut paper styling, lifestyle posts featuring product uses, and even graphics to highlight facts about the company and the aloe they use.
Cut Paper Post Direction
Lifestyle Post Direction
Photo + Text Graphic Post Direction
A brand new account this January, Lifestix is a dissolve-on-the-tongue powder designed to help with everyday health. Of the several post types we have for the account, here are a few examples of the art direction I have had the opportunity to work on.