CBD Packaging Design Concepts
Standing Out on the Shelf
An adventurous and consistent client of Square 205, Lily of the Desert asked us to design packaging for a product in a brand new industry. Though we are still waiting for the legislation to pass that would finalize this product and put it on the market, I had a lot of fun designing packaging that would stand out from its competitors. We want people to judge this book by its cover as a bright and healthy daily supplement.
Our chosen design concept relied on illustration and imagery of the product ingredients to help Synergy Formulas stand out from competitors on the shelf, and give the demographic some transparency. The ingredients illustrated include aloe, cannabis, and plant omegas (seaweed).
In our design exploration, we had the pleasure of exploring many different illustration types to really hone-in on what would represent Synergy Formulas best. Here are some examples of pieces that didn’t make the cut.