Luke + Amelia
Wedding Branding and Print
For my wedding in November 2018 I made branding, print pieces, and a website to cover all of the bases necessary to give personality to the celebration of a lifetime. The inspiration was derived from polaroids we gathered over the years of the two of us and our pup. These photos were redrawn with the fluid and free strokes of an SB pen. After initial branding we added a map for way-finding and printouts featuring brush and vector illustrations. The final touch was including pin buttons as wedding favors.
Piecing it Together
The key to making this branding successful was producing a logo mark that could be used in every context needed. Personally, it’s difficult to put your own face on many different mediums, but illustration, use of color, and a versatile mark helped round out all of our wedding pieces.
We needed way-finding to help guests navigate the scenic walk, so we included a map with our invitations. The illustrated the route was printed on light map paper to give the user a greater sense of adventure. We wanted to really personalize our invites further, so we had stamps of our logo mark made (by Savie Studio, of course). We were also really happy to see many of our guests wearing the pin buttons during the reception. All of our print pieces served practical purposes and were visibly enjoyed and used by guests.
Our choice in website layout was greatly inspired by our users. The experience consisted of one long scroll with all details needed to RSVP, find the registry, remember the time and location, and it even included some unique facts and stories about the happy couple. The website featured a cue to invite the user to scroll down, with the large images changing for different sections. The map was also found on the website, enlarged in case the print wasn’t comfortable for some to read.