Art Direction Samples
Lily of the Desert Social Media Campaigns
Bringing Products to Life
Lily of the Desert is a company that not only grows, harvests, processes, and manufactures aloe products, but also manufactures other health-conscious products under their company's umbrella. A large part of the marketing for several of these brands are social media campaigns aimed at showing their current and potential demographics the usefulness and benefits of their products. During my time at Square 205 I was able to act as Art Director, stylist, and photo editor for these accounts.
Lily of the Desert
The core account of the Lily brand is time-tested and well established, and has utilized social media marketing for years. Becoming Art Director of the account in summer of 2018, I enjoyed helping expand the brand with cut paper styling, lifestyle posts featuring product usage, and graphics highlighting facts about the company and the aloe they use. Years after moving on from the Creative Agency managing the account, Lily of the Desert’s products still continue to utilize the art direction I established years ago.
Cut Paper Post Direction
Lifestyle Post Direction
Photo + Text Graphic Post Direction
Lifestix is a dissolve-on-the-tongue powder designed to contribute to everyday health. For Lifestix I also served as Art Director, stylist, and photo editor, establishing the post-styles still used today.