Balanced Pilates is a NYC-based studio with several locations that boast smaller class sizes, work study programs, teacher certifications, and a team of skilled professionals ready to accommodate your needs. Their branding and studio spaces already have a very defined aesthetic, which helped my project (through Square 205) envision the clean and contemporary look of their site.
The negative space, elegant typography, and bright colors help take you into a place of mindfulness as you navigate the site. The client provided the colorful photography that made the design really come together. Our goal for this site was for it to be easy to read, navigate, and understand. This goal is accentuated by pieces of branding and bright color dispersed throughout.