A Cut Paper Journey

Lily of the Desert is a time-tested and science-based brand that makes many products, most containing aloe and all of its amazing benefits. Square 205 was tasked to create a video to represent the brand at an expo with eye-catching cut paper imagery that is on-brand with their social media and digital marketing. As art director and motion designer for the project, I utilized bright pieces and dynamic type to highlight the benefits of the brand.