Sauté Mediterrasian Fusion
Restaurant Branding
A Delicious
Combination
Sauté Mediterrasian Fusion is a restaurant inside the Student Union at the University of North Texas. The premise of the restaurant is mediterranean and asian cuisine coming together to make a delicious noodle bar. You have a surplus of options for customizing your food making it as classic or original as you wish.
Branding and Environmental
The logo and it’s many elements were used to fit the many surfaces the restaurant needed to fill, including menus and environmental pieces. Our imagery originally emulated the Sumi brush typography paired with illustrations of an olive branch and a ginger root. We later used the same illustration style to embellish the menu and paired our more intricate elements with sleek, functional typography.
The Process
We went through many phases to find the right word + logo mark, and therefore designed many eye-catching concepts that didn’t make the cut. Ultimately the client wanted the final branding to utilize a wide range of elements that fully represented the breadth of the restaurant’s ingredients and themes. Take a look at our final mark as well as some of our unused concepts below.
